creative services
Jeanne Lottie is a modern lifestyle fashion brand from Canada, born in 1985, that sells to wholesale retailers and women ages 25 - 55. I help manage their social media channels (Instagram and Facebook) through Organic Growth Content and Influencer Marketing. Working as a liaison, I help manage and coordinate the communications between the brand and influencers in this online space, in order to create thoughtful, results-driven content that both please the client and the influencers. I also started this brand’s fashion-led community, in order to drive engagement and to help sustain 2k+ (and growing) women in this fashion world. Besides using Influencer content as their marketing pillar, I also create relatable content that connects to their audiences, all whilst making sure the brand’s visuals and brand’s voice are cohesive across all touchpoints.
AGENCY: BLANK ROOM
CREATIVE MANAGEMENT / MARKETING COORDINATOR / SOCIAL CONTENT / ART DIRECTION: Peggy Bree Tam
all photography belongs to Jeanne Lottie and the influencers