creative services
Vitae Collection provides premium luxury representation to some of the world's leading hotels. As the main designer assigned to this project, I created the entire art direction and brand identity for Vitae Collection. This front to end process for this brand creation included: connecting with the client, finessing a mood board, logo and concept explorations with type/icon, print and web collateral, and the brand guidelines.
AGENCY: Jackson Wynne
DESIGNER/DIRECTION: Peggy Bree Tam
identity, branding, print collateral, website